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Free festival passes are back for the drinks trade! But we've made a few changes... sorry Dave from Deloitte โ€“ we're putting our foot down.

London Cocktail Week is coming... taking over the city for a full seven days of parties, pop ups, master classes and £5 drinks as far as the eye can see. Last year saw record numbers yet again and this year – year seven – is shaping up to be even bigger.

London Cocktail Week has always been proud to gift free wristbands to the drinks trade – as a thank you for working so hard and for taking the time to come visit the event during an incredibly busy week (we cannot say it enough – it really would not be possible without you) but the 'normal people' have got savvy to our well-meaning industry-only offer and are trying every trick in the book to wangle a free pass.

We've seen all and sundry with a huge array of job titles claiming to work in the drinks trade – and while God loves a trier, we've calculated how much lost revenue this is to our small business and even smaller team and it's... painful. So – no more.

These free passes are now only for our bartending family. The people who utterly deserve to be treated like kings during the week. Accounts teams, PR agencies, marketing guys and Dave from Deloitte – we're sorry and we really hope you'll still come. We're quietly confident that the £10 ticket is ridiculously good value for money and... you can probably expense it... (no, not you Dave).

Brand teams – many of you are our Festival Partners so you'll still get your freebies that way – just be sure to request enough for your team with your sponsorship allocation as this is your only way in.

Bartenders, bar backs, floor servers, managers – anyone working in-venue – you're our people! Claim your free pass and defiantly wave your red band like a beacon.

To request an industry-only free Festival Pass – it's a four-step process;

1. Fill out this form
2. Verify your email address so we know you're for real
3. DrinkUp.London will look at your application and decide whether you fit the bill – if you do – hooray – you get sent a unique code
4. Register for your ticket using your unique code

You'll then get an e-ticket, which can be scanned at either of the hubs (World Class House at Jewel, Piccadilly Circus or The Cocktail Village at Old Spitalfields Market), making the pick up process super quick and efficient.

See you at the bar pals. 


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