A ten day festival - with a global presence - solely dedicated to promoting and celebrating the Old Fashioned.
- Various locations, London
- 02/11/2017 to 11/11/2017
For ten days in November, bartenders around the world will rally to set aside their shakers, and reach for their mixing spoons. Old Fashioned Week (OFW) will sweep into town for this global celebration of the father of all cocktails. Intending to double the impact from its second year in 2016, Old Fashioned Week 2017 now launches with ambassadors in ten zones, to cover most of the world’s most high profile cocktail cities. This embassy of top spirits experts and writers will help inspire bars to serve up the most classic, innovative, original, premium or daringly different Old Fashioned cocktails. They aim to extend the legend that makes it the most enduring and popular cocktail in quality bars (in the World’s 50 Best Bars).
Old Fashioned Week has blossomed from its modest creation by Michael Landart of popular neighbourhood bar Maria Loca in Paris, and rum enthusiast Cyrille Hugon, to become a worldwide celebration. For 2017, it partners internationally with six renowned brands: Angostura Bitters, Havana Club rum, Altos tequila (for US activities), J.M Agricole Rhum from Martinique, Monkey Shoulder blended Scotch malt whisky, Wild Turkey bourbon whiskey. Participating bars will serve Old Fashioneds using at least two of these brands. Beyond that, they can freely use their other regular listed spirits. Consumers can expect to enjoy individually conceived events, promotions, and generally good old fashioned drinking fun. Bars, and also shops, can announce their activities on the Old Fashioned Week website and show off their creations via OFW social media - where innovation is always a point of positive controversy: Anyone for a gin Old Fashioned?
Click 'Book Now' to view all the bars taking part and events happening...