The Mindful Drinking Festival is coming back to give the public the chance to try, and to buy, the most exciting alternatives to alcohol on the market.
- Spitalfields Market, Brushfield Street, London, E1 6AA
Club Soda, the mindful drinking movement, are once again holding the world's only festival in the world for the sober curious1 this summer.
The festival will give everyone the opportunity to taste the new wave of alcohol-free drinks hitting the market, including seven new alcohol-free spirits, seven alcohol-free beers, and a host of drinks invented by radical alchemists - kombuchas, shrubs and elixirs.
The Mindful Drinking Festival in association with Heineken® 0.0 will feature over 40 brands looking to make a big hit with their alcohol-free drinks, and is expected to attract over 10,000 fans, from the sober curious and parents-to-be, to foodies and fitness fanatics. The festival meets a growing curiosity for healthier low and no-alcohol drinks.
The one-day Spitalfields-by-the-Sea themed celebration will also see a little bit of beach life at the famous East London market - proving you can still enjoy every moment by choosing an alcohol-free option.
Heineken® 0.0 has been leading the charge in the low and no alcohol category and this has been driven by the great taste of the no-alcohol beer and the fact it only has 69 calories. Expect to taste the best zero proof drinks on the scene with craft beers, wines, spirits, lower-sugar sodas and infusions, and expert mixologists creating tasty concoctions. The event will also feature:
· Music with sober ravers Morning Gloryville, and London’s best acoustic artists such as Jay Johnson and Polly Money
· Beer tastings with a top beer sommelier
· The Fever-Tree masterclass - how to mix the perfect alcohol-free gin or spirit
· The UK’s first ever Quit Lit Festival, a chance to meet the new wave of authors writing about mindful drinking
Seven million people in the UK are sober curious1 and sales of low and no-alcohol drinks are at an all-time high2 thanks to brands like Heineken® 0.0. The product is a big hit with customers as we are a nation that has become more mindful and conscientious around our drinking habits. Heineken® 0.0 can be found in pubs and bars around the UK and is a bestseller in the new low and no-alcohol section in Tesco supermarkets.
The festival is free to attend, but some workshops or tasting events within the festival may be ticketed – click 'Book Now' for more info and to book any of the above once the full programme has been announced.