The House of Peroni is a fully immersive experience that will transport guests into an effortlessly stylish world, with cocktails.
- House Of Peroni, Unit London, 6 Langly St, London, WC2H 9JA
- 27/02/2019 to 09/03/2019
- Mon–Thur 17:00-23:00, Fri–Sat 12:00-23:00, Sun 12:00-22:30
Stylish Italian beer brand, Peroni Nastro Azzurro, launches the next evolution of The House of Peroni: A culmination of its emerging talent programme across fashion and drinks. The House of Peroni 2019 will take on its most stylish guise to date, launching just after London Fashion Week.
The House of Peroni is a fully immersive experience that will transport guests into an effortlessly stylish world, with a space in the heart of London’s most loved West End locations, Covent Garden. The experience will feature eight distinctive spaces, inspired by the work of the eight emerging fashion designers supported by Peroni Nastro Azzurro. The spaces will include, Sicily, featuring lighting representative of the Sicilian sky, animated with shafts of light that creates an ever-shifting pool of movement. Visitors entering the Nature and Maximalism room will be met with botanical scents, and a wall of flowers made from unnatural materials, illustrating nature’s ability to overcome man’s destructive powers. Encapturing a more visionary approach, the multi-sensorial Future and Sci Fi area will be enveloped with city-like sounds, transporting guests through time, into a futuristic zone.
Visitors to The House of Peroni will be invited to sip on a selection of cocktails, created by Manchester-based bartender Sam Taylor, from Science and Industry. Sam, who was scouted from a nationwide search for the best up and coming bartending talent, will be mentored by Peroni Nastro Azzurro’s world-renowned Master of Mixology, Simone Caporale. Together, they’ll present the drinks experience, a distinctive line up of Peroni-infused cocktails. The drinks will be served from a unique platform bar, providing the ultimate stage to hero the craft, art and innovative mixology skills of the creative bartending talent. Inspired by the Italian aperitivo occasion, the serves will include exclusive Peroni Nastro Azzurro cocktails, individually inspired by each of the eight designers. Celebrating Peroni Nastro Azzurro’s Italian heritage, delicious Italian food from partners Pasta e Basta will also be served at the new hub, providing guests with an exciting destination to eat, drink and discover. The House of Peroni will also be serving Peroni Libera 0.0%, a product which will bring style to the world of alcohol-free drinking.