You're invited to the unveiling and tasting of a brand new range of beers from one of the UK's original breweries, with London Beer Week Director Ali Dedianko. A mysterious launch with no name... yet!
- The Taproom by Bethnal Green Arches 157-162, Malcolm Place, London, E2 0EU
- 18.00-20.00 or 20.00-22.00 Tastings
Book via tickettannoy.com
The White Label Beer Project aims to ensure guests clear their minds of any predispositions they have about low-no alcohol beer.
You are invited to a mysterious launch of the brewery with no name at the Tap Rooms in Bethnal Green. You'll be guided on how to taste the new range of beers the same way as the professionals do, lead by ex DrinkUp.London's beer enthusiast Ali Dedianko, who, at the end of the tasting, will unveil the truth about what they are drinking. You will be the FIRST to see this new unveiling of the stunning bottles.
But why the smoke and mirrors? Until recently, low or no alcohol beer alternatives have been bland, light beers produced as an ancillary offering within a traditional beer portfolio. In the UK 1/5 adults and 1/4 young people steer clear of alcohol entirely, and this growing demographic deserves to be served by a brewery focusing on taste and flavour that is unrestrained by corporate giants.
Your tasting includes three bottled non-alcoholic beers and one draft or kombucha.