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London Cocktail Week 2015: The Facts

LONDON COCKTAIL WEEK 2015 FIGURES

  • 20,000 wristband wearers across the capital (2014: 15,200 ).
  • 8,500 event tickets allocated (2014: 6,800).
  • More than 40,000 visitors to The London Cocktail Week Village at Old Spitalfields Market (with a venue footfall of 200,000).
  • More than 7,000 visitors to the World Class London Cocktail Week Hub.
  • 125,000 £5 cocktails served across the capital in 275 participating bars, equating to more than £625,000 injected into the capital’s bar scene. 

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CONSUMER ATTENDEE PROFILE & FEEDBACK
Ages 18-25: 18% | 26-35 : 58% | 36-45: 16% | 46-55: 5% | 56+: 3%

Female 58% | Male 42%

65% go out 1-2 times per week | 30% go out 3-5 times per week.

80% of attendees surveyed after the festival said they liked or loved London Cocktail Week.

87% of attendees surveyed after the festival said they were likely to return next year.

38.2% of people said that the thing they enjoyed most about London Cocktail Week was trying out new bars and drinks whilst 19.1% of respondents agreed that their favourite part of the festival was the LCW Village.

How consumers heard about LCW:

DrinkUp.London: 23% | Word of mouth: 25% | Social media: 15% | Time Out: 14.5 %

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TRADE ATTENDEE PROFILE & FEEDBACK

5500 registered trade attendees equating to approximately 25% of wristband wearers (17% in 2014)

Ages 18-25: 21% | 26-35 : 59% | 36-45: 14% | 46-55: 5% | 56+: 1%

More than 50% of trade attendees work in-venue. The rest made up of sponsors, producers, distributors, suppliers, marketers and drinks media.

80% of trade attendees from London.

12% from the rest of the UK and 8% international; from countries including United States, Australia, Hong Kong, Canada, Mexico, Singapore, Spain, Portugal, Ireland, Greece, France, and Israel.

Aspects of London Cocktail Week trade attendees expressed interest in when registering:

Tastings - 75% | Parties – 50% | Discovering new bars – 75% | Seminars – 50% | Networking – 65%

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SOME FEEDBACK FROM OUR GUESTS…
London Cocktail Week is the best week of the year! We love finding new favourite places to go out and new favourite drinks!

We fly down to London every year and it is so worth it.

Love the format of DrinkUp.London, I think it looks really classy and glossy.

Loved all the activities around town but Spitalfields Cocktail Village was the best! I loved the whole set ups all the pop ups, completely different cocktails, ingredients and even the containers, I loved that it was all under one roof!

The masterclasses in the Soho hub were brilliant.

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SOME FEEDBACK FROM OUR PARTNERING VENUES…
Overall, the whole team really enjoyed the week and the bar team loved getting their chance to shine!

Thanks for organising a commercially great week. Look forward to next year .

Definitely worth doing it, definitely we’ll do it again!!!

It was a pleasure to be part of London Cocktail Week…. I have received great comments from those who visited. I'm looking forward to host another LCW next year, It was a big pleasure to be part of it.

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