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LCW 2016: a look back

An overview of the 2016 festival.

London Cocktail Week 2016 was truly amazing, with more Londoners joining in than ever before.  In fact we had just shy of 30,000 people and over 45,000 visits to the Cocktail Village (which means some of you liked it so much you came back to try it again)!

With 130 events, 40 village pop-ups and our entire World Class House in Piccadilly this was our biggest LCW yet. It turns out London isn't known as the capital of cocktail culture for nothing. So whether you partied in Piccadilly, sipped cocktails at Old Spitalfields Market, whizzed around the 267 participating venues or improved your booze knowledge at one of the events, we can’t say thank you enough for helping celebrate our incredible cocktail scene.

Key Facts:

Footfall to the Cocktail Village: 45,007

Events across the week: 130

Pop-ups in the Cocktail Village: 40

Locations across London: 267

Brands involved: 100


The Cocktail Village

Opening its doors from Monday at 5pm and carrying on the party right up until Sunday evening, the Cocktail Village was a runaway success, reaching capacity across the weekend. Here festival goers enjoyed drinks from pop-ups by brands such as Bacardi, Grey Goose, Bombay Shappire, Tia Maria, Belvedere, CASK, Baileys, Sipsmith, Southern Comfort, Fever Tree, Patron, Peroni, Luxardo, Martin Millers, Rekya, Funkin, Bathtub Gin, Britvic, Captain Morgans, Schweppes and Dewar's and bars such as Little Bat, 100 Hoxton, El Cartel, Duck & Waffle, Spartan's Cocktail Taxi, Cahoots, Rum Kitchen, Roka and LCC. There were even futher drinks from Callooh Callay, Happiness Forgets, Sexy Fish, Blind Pig, The Beaufort Bar, The Artesian, Three Sheets and The Blue Bar for £5 at the DrinkUp.London pop-up. Suffice to say we had drinks to please every palate!

With tunes pumping out across the market, food being cooked up throughout and drinks flowing, this was the best party we've put together so far. 


The World Class House

Set over five floors right in the heart of Piccadilly, our central hub was a beautiful, elegantly detailed home for Diageo's premium spirits. Here guests enjoyed drinks on the ground floor, twisted between the classics and future imaginings of how cocktails will evolve. Up the stairs they sipped Tanquerary gin drinks, Scotch Old Fashioneds and Ketel One vodka concoctions. 

As the evening approached the World Class House turned into a cocktail-laced soiree with fun beats and thirsty west enders keen to try out the drinks. As the biggest hub we've had centrally the World Class House was an incredible feat and an absolute mecca of perfect cocktails. 


The Cocktail Tours

With a staggering 267 venues participating in LCW each area had plenty of bars to choose from and even sip + snack pairings. There were cocktails being shaken across London using every spirit under the sun including some many of us had never heard of, let alone tried. As a way to explore new areas of the city, discover new bars and even expand our palates, the cocktail tours really set the tone for just how fantastic LCW 2016 was going to be. Thank you to all our partner bars for showing London how incredible you are!