Freixenet is the world's biggest and best-known producer of cava, but this summer they're bringing something a little different to London and launching their own prosecco.
Inspired by the capital's insatiable thirst for the Italian fizz, which must be made from vineyards in nine provinces of north-east Italy, Freixenet conducted extensive taste tests, polling hundreds of British drinkers for research into making a prosecco we would love. The result is a beautiful sparkling wine made with 100% Glera grapes that is fresh and finely effervescent, with aromas of flowers, ripe lemon, grapefruit and green apple in a stylish cut glass bottle.
Freixenet Prosecco is aged using the Charmat Method found across the region where the wine goes through its secondary fermentation in tanks rather than in the bottle.
"With our team in the renowned Veneto region, employing technical expertise, we’ve produced a wine that we're enormously proud to include in our range," says Liza Madrigal, Marketing Director UK & Global Travel Retail for Freixenet.
While Champagne and cava sales have remained fairly consistent over the past few years, prosecco in the UK has increased a staggering 44% in five years. In fact, Prosecco production is up from 142 million bottles in 2010 to 467 million bottles in 2015, so the decision makes perfect sense for the company.
Freixenet will be launching their prosecco to the delight of London Wine Week imbibers at their pop-up Vintage Van in Devonshire Square this June. You can get a taste of Freixenet’s new Italian sparkling before anyone else with a glass of Freixenet wine for just £5. Once you've had your fill don't forget to grab a taste of all those other beautiful wines from this famous Spanish producer.
To taste this delicious new product - buy your London Wine Week Festival Pass HERE