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Every question you might possibly ask about London Cocktail Week! And hopefully the answers you need!

So… The basics.
To get involved in the festivities you will need a DIGITAL PASS.
And these cost £10.

Hang on… Didn’t they used to be wristbands?
They did. You’re not going mad. But this is 2017 and we’ve finally entered the digital age.
No more queuing in the inevitable rain for a piece of ribbon. Now you can buy, download and activate your Digital Pass from the comfort of your own home, and start your evening wherever you choose – rather than having to come and see us first.

But they’re still £10 right?
Yes – still just £10.

What’s included in a LCW Digital Pass?
A £10 Digital Pass grants you access to enjoy bespoke £6 cocktails in 300 of the very best bars in London for the entirety of the seven day festival. Some bars are serving food and cocktail pairings (listed under Sip & Snack) – also available with your Digital Pass –  plus advanced booking access to The Cocktail Village for just £5, meaning you can plan your evening AND beat the queues.

When is the Digital Pass valid?
The Digital Pass is valid from Monday 02 October (as soon as the first bar opens!) until Sunday 08 October (when the last bar shuts!).

So how do the Digital Passes work?
Everything we do is now run through our brand new DrinkUp.London app. You can search for bars, flag your favourites, look for events and buy your tickets all within the app. So you know - the Digital Pass is animated to prove its valid and the real deal, so no screen shots, no photoshop and no scamming! This DrinkUp.London app is now valid for all our events so whether it’s London Beer Week, London Wine Week or Espresso Martini Fest – this will be the only way to be involved. 

Talk me through – once again – how do I activate my pass?
Once you’ve bought your week-long Digital Pass, you’ll receive a code. This code is unique and is the key to unlocking your pass. Within the DrinkUp.London app, go to My Wallet and add your ten digit code in the box. You’ll then be asked to take a selfie (or pick from your camera roll) to create your own personalized, animated Digital Pass.  This is your pass for the week, and can be used over and over again.  

What if I bought my Digital Pass from another website?
However you’ve bought your passes – you’ll always receive one of our ten digit codes… You will need to activate your pass via our app, so download it for free and add your code and your selfie to create your personalised Digital Pass.

What if I want multiple passes for my friends?
How generous you are! If you’ve bought passes for your pals you’ll receive multiple ten digit codes – just share the individual codes with your preferred drinking buddies. They must then download our free app, stick the code in and personalise their own pass. As soon as your friends put the code into their phone and activated their pass, that code cannot be shared or used again.

Can I just put my friends passes on my phone?
No – as it’s personalised it must be only one pass per phone please.

What if I don’t have a smart phone?
OK – we kind of admire you for keeping it old school. If you cannot access apps on your phone please email [email protected] and we’ll send you the alternative options. You still get to enjoy London Cocktail Week – do not panic.

What if anything technical goes wrong with my app?
Please email us at [email protected] as soon as you are able to. During the week itself we’ll have technical support on standby and someone manning the emails at almost all times, so please ping us an email and we’ll do our utmost to fix it ASAP.

Please can we just ask that you try hard closing the app and restarting before sending us that email… Turning it off and on again really does usually do the trick.

What if my phone dies?
This one we can’t help with… please make sure your phone is fully charged before heading out for the evening, or sweet talk your bartender into charging it for you if you’re desperate.


Why is The Cocktail Village not included as part of the Digital Pass?
The Cocktail Village was very popular last year – so popular that those of you who wanted to come and made the journey specially were often turned away. If you popped out to use the loo, there was a queue to get back in – such was the popularity of the thing. So we spent a long time talking about it and decided to put the most nominal fee possible on tickets so if you wanted to get organized and enjoy The Cocktail Village for an evening – you could. Advance tickets are just £5 (if you have a Digital Pass). If we don’t hit capacity in advance of the week, there’ll be some availability on the door but we’ll keep you posted online if we are sold out. We want the people that are committed to joining us to have the best experience ever so we hope you understand our decision…

Hmmmm – I hear you… but I still don’t want to pay to come in!
Fair enough… you are still welcome to come and explore the maze of pop-ups that will be in The Cocktail Village for free during our daytime sessions. Free entry is Tuesday – Friday Midday-4.30pm

Alright – so what’s actually happening in The Cocktail Village?
31 pop-up cocktail bars are all being specially created for this year’s Cocktail Village. All will be serving bespoke £6 cocktails including lots of brand new products and concoctions to try. Some of our traders will be serving food and cocktail pairings from our brand new centre structure in the middle of the space. The Cocktail Village is an early finish and closes at 9.30pm so make sure you check the app for bars Near Me Now for where to go next.

Must I have a Digital Pass to come into The Cocktail Village?
No – but you can’t buy £5 advance tickets without a Digital Pass and if you do join the queue at the door, entry will be £10 per session.

If I want to come more than one day – what should I do?
Once you have your Digital Pass, you can book to come as often as you like… it will still be just £5 per session for advance tickets.

I don’t want to book in advance because I’m not that organized… can I chance it?
Of course you can, but please don’t be cross or disappointed if you can’t get in. We hate cross and disappointed.


Hey - have the drinks prices gone up?
They have. Cocktails during London Cocktail Week are £6 a pop. We spent a long time talking about this at our panel of industry insiders, and what with inflation – making a GREAT drink for £5 is becoming pretty much impossible. So you know – 100% of all revenue from The Cocktail Tours stays with our bar partners, who also do not pay us to be involved… We hope you understand the increase and see that this is for their benefit, not ours.

What if I’m the only one in my group with a Digital Pass, can I get drinks for my friends?
You can personally enjoy all the benefits of the £6 cocktail deals, however the rest of your group will not be able to participate in the deal. Each individual must hold their own Digital Pass in order to get the London Cocktail Week £6 cocktail offer. This therefore means that buying rounds will only be possible where the bartender can see you all have Digital Passes – or is feeling especially good natured.

Is there a limit to how many cocktails I can have in a venue?
There is no limit imposed on the number of discounted drinks you are allowed to consume - you’re an adult and we like to think that you can make good choices about drinking mindfully. However – so we’ve said it - the point of London Cocktail Week is not to see how many cocktails you can possibly fit in, but to visit new venues, try things you’ve previously not tasted and to get a glimpse of our brilliant city. Our partnering bars reserve the right not to serve individuals who they believe to be intoxicated, so please drink responsibly. If there is a limit on the amount of drinks available per person, per venue – this will be clearly listed on the INSIDER INFORMATION on the bars specific page within the app.

What about the guidebook – I loved the guidebook…
We’ve listened to your feedback and finally moved away from paper guidebooks. We know they were nice to have in the cupboard but they were (we can say it) fairly inaccurate maps and almost impossible to create. Coordinating 300 drinks recipes and mapping as many bars on hand drawn maps was… tricky. So please embrace the digital age, applaud our attempt for accuracy and support our move towards sustainability.

What if I’m only interested in a certain area of London?
Our website and our app still split bars into distinct areas of London in our collections, just like the guidebooks.

What if I just want to know the closest bar to me RIGHT NOW?
There’s a button for that! Just open the app – click on Near Me Now at the top of the home page and all bars within a small radius will pop up.

How do I see if my favourite bar is involved?
Within the website or the app – just use our search bars and type in the name or search by area if you’ve got a vague idea where it was but can’t quite remember the name.

How can I keep a list of my favourite bars?
Once you’ve found your favourite, tap the heart and it will save it to Your Favourites within the app (or website) so you can revisit the page easily… Once you’ve created your list – you can then view these on a map to curate your own personal Cocktail Tour.

I love cocktails, but I don’t want to drink too much…
This year we’ve challenged the bars we’re partnering with to create a No or Low cocktail for their Cocktail Tours. These are coming in at lower ABV and will limit your alcohol intake for the evening. Always do ask for water if it’s not been provided too…

I don’t drink alcohol but I still want to be part of the action – do I need a Digital Pass?
Honestly – don’t worry. You don’t need a pass to get into the bars and there aren’t any non-alcohol related benefits to having one. Save yourself £10.

I’d like to eat something during London Cocktail Week  - where do I look?
There are a fair number of our partnering venues that are providing a ‘Sip & Snack’ offering of a paired cocktail with a small plate. These are grouped together as a collection within the website and the app and the deal is valid with your Digital Pass.


Where do I see the full timetable?
The full timetable is available on the website and the app and appears in date order. We’ve also grouped types of events together by either day or type for ease of searching.

I’m ONLY interested in masterclasses – where should I look?
On the Events page of DrinkUp.London – scroll through the collections we’ve made and click through to Masterclasses. Or parties. Or pop-ups. Or whatever else takes your fancy.

I work in the hospitality trade and want to only attend trade-appropriate events – where should I look?
There’s a specific trade timetable for London Cocktail Week with tastings and seminars that have been specially created for trade professionals. These are grouped together under Trade Events within the website and the app, and are marked with a Trade-Only flag on the top left corner.


What age must I be to take part?
London Cocktail Week is an over 18 event, therefore ID may be required when collecting or purchasing tickets. Please note, we adhere to the Challenge 25 policy so don’t be offended if you’re lucky enough to look younger than your years. Some bars taking part on the Cocktail Tours operate an over 21 policy but this will be clearly listed on the INSIDER INFORMATION on the bars specific page within the app.

I’m new to London, what’s the best way of getting around during the week?
The quickest way to get round London is the Underground. You can see a map online here ( or can pick up a free map at any station. A weekly travel pass costs £31.40 and is available to buy from any underground station. This also allows you unlimited use of all underground train services and London buses. Many bus routes are 24-hour and night services often operate (though may take a slightly different route). Please check each individual bus stop for information. For ease there is an excellent journey planner available

Also take a look at for some general information about London.

Just to State the Obvious - London is a big city and it takes on average 40 minutes to get anywhere... even if it looks near. Please allow plenty of time to get to bars or event venues, especially if you need to collect tickets in advance of the start time...

I want to see the sights whilst travelling, would you advise driving?
The only safe option is not to drink alcohol if you plan to drive ( This also means you should not offer an alcoholic drink to someone who is intending to drive. Therefore if you want to enjoy your cocktails as well as travelling by car hop in a taxi. If a black taxi has a yellow light on it, it's free to hire. You'll need to wave your arms about a bit, but they will stop.

If you are intending on driving your own car around London you need to be aware of the congestion charge. This costs £11.50 a day and you can see the area affected HERE. If you don't pay the charge immediately, the cost goes up and up, so don't forget. There is no congestion charge applicable on weekends. 

If we’ve still not answered your query - please email us directly at [email protected] and we’ll do our best to help you.