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LATEST PRODUCT LAUNCHES

The place to hear about the newest boozy products launching onto the market. From flavoured vodkas, sustainably conscious gins and uncategorised spirits to something with CBD.

HYKE GIN
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What is it: A brand-new, sustainably conscious gin made in England using grape spirit produced from fresh table grapes that didn't quite make it into that punnet on your desk. Flavoured with a blend of botanicals inspired by the grapes African and South American origins including coriander, myrrh and rooibos, this is a tasty, fruity and versatile gin that works well in both a classic G&T or a Martini.
When are they launched? Now, HYKE Gin is available through their website and many other trade and consumer stockists.
Who's going to be drinking it: Gin enthusiasts with a conscience.
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KASEI BLENDED WHISKY
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What is it: The newest blended whisky from the Mars Shinshu Distillery in Japan, located 800m above sea level and benefitting from pure spring water that has been filtered through the mountain over centuries. Kasei, which means Mars in Japanese, is a whisky of malt and grain, a true ambassador of Japanese style whiskies boasting notes of white flowers, ripe fruit and a light touch of smoke.
When are they launched? Now, you can buy it through a number of online retailers. 
Who's going to be drinking it: Japanese whisky fans.
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THE BIMBER CLASSICS
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What is it: A London vodka, gin and rum. The trio were born out of a desire to be easily used by bartenders, whilst also staying true to their strong emphasis on provenance and skilfully selecting the best of the best ingredients from all over England.
When are they launched? Spring 2019.
Who's going to be drinking it: Anyone seeking out something special from the British spirits category.
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MUYU
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What is it:
A brand new range of luxury liqueurs which have been created by three of the world's most renowned and awarded bartenders - Alex Kratena, Monica Berg & Simone Caporale. They are created in a unique way, mirroring the way that perfume is made, and also support NGOs in the Amazon with all ingredients sustainably sourced to promote biodiversity.
When are they launched? Spring 2019.
Who's going to be drinking it: Beloved drinks nerds and bartenders
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BUMBU XO
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What is it: 
A small-batch rum, aged for 18 years in bourbon barrels and finished in white oak Sherry barrels from Andalusia in Spain. Bumbu XO joins the original top-selling rum Bumbu and it's portfolio, which is much loved by rapper Lil Wayne.
When is it launched? Now, Bumbu XO is available worldwide in nightclubs, bars and retailers.
Who's going to be drinking it: We forsee a lot of nightclubs using this, so anyone who enjoys a tropical cocktail and a boogie.
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LUCKY SAINT
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What is it: A new non-alcoholic beer, independently brewed in partnership with Bavarian beer experts, which has one distinct priority - flavour; and one distinct absentee - alcohol. Already stocked in the likes of Blacklock, Worship St Whistling Shop, Padella and 7 Saints, this is one to watch. Pitching themselves as 'rewarding those who aren’t drinking with a drink they deserve'
When is it launched? Now, you can buy Lucky Saint beer through their website.
Who's going to be drinking it: For now, diners who are looking to enjoy a glass of the frothy good stuff minus the sauce.
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MCQUEEN AND THE VIOLET FOG
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What is it: Small batch gin
When is it launched? 1st February 2019
What we know: It's distilled and bottled in Jundiai in Brazil and features 21 botanicals from all corners of the world, at least six of which are found in no other gin. The gin’s psychedelic name is inspired by a mysterious poem of the same name, which details an encounter with a mysterious rock band. 
Who's going to be drinking it: Anyone who likes to pick the newest gin from a back bar and study it's unique botanicals.
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AMBHAR
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What is it? Range of Añejo, Reposado and Plata Tequila
When is it launched? Spring 2019
What we know: It's part owned by Chris Noth, who you will recognise most as 'Mr Big' from Sex & The City. An artisinal tequila with the dragonfly as its symbol - the guardian of the blue agave fields.
Who's going to be drinking it: If the people involved are anything to go by, we reckon it'll be the more mature whisk(e)y crowd.
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BOWMORE® 1997
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What is it? Single malt Scotch whisky.
When is it launched? 7th December 2018.
What we know: Matured for 20 years in Sherry cask, only 198 bottles of this expression will be exclusively available at World Duty Free’s “World of Whiskies” stores in Heathrow Terminals 2, 3, 4 and 5.
Who's going to be drinking it: Scotch lovers flying home for Christmas.
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PORTER'S TROPICAL OLD TOM
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What is it? Old Tom style gin.
When is it launched? Autumn 2018.
What we know: Staying true to the Old Tom style recipe, this expression cold distills the tropical botanicals before sweetening the gin.    
Who's going to be drinking it: The giant G&T goblet constituency looking for a summery twist on their usual.

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