London Cocktail Week
Our second year in Seven Dials saw yet another partnership with Ketel One for our pop-up hub and excitingly – the front cover of Time Out. Ooh we felt proud seeing everyone on the tube reading a magazine with our festival on the front. The Routemaster buses were replaced with Beefeater black Hackney cabs (an easier fit for the roads of Seven Dials) and these ferried people free of charge from the hub to some of our key venues around the capital.
We also trialled our first Shoreditch hub in partnership with Translate Bar which welcomed 5,000 people through the door – which was all the proof we needed that we were welcomed in East London.