London Cocktail Week
Following the success of Year One and continuing the same direction – London Cocktail Week returned to Gordon’s Bar on the second floor of Selfridges in 2011. With wristbands uncapped for Year Two, we saw an unprecedented 240% increase in festival attendees – all keen to get involved in cocktail-related escapades. Classic custom Routemaster buses ferried our guests around the capital – dropping people off in the places that were harder to reach like the King’s Road and deepest darkest Shoreditch (remember this was long before anywhere East of Bethnal Green Road had a single decent bar!).