London Cocktail Week
Our inaugural event kicked off in 2010 and welcomed 5,000 cocktail lovers to our very first pop-up hub in Selfridges department store. Our Cocktail Tours consisted of just 50 bars – most of which were owned by our friends who graciously agreed to get involved as a favour. The wristbands were limited to 5000 because we thought this sounded like a huge number of people for a first go, but unbelievably these sold out in just a few days. We stuck to our guns and turned thousands of people away (sorry if it was you) to make sure we were getting things right from the off.