The Whisky Show
2011 saw The Whisky Show move to its now-spiritual home of Vinopolis. With The Whisky Exchange taking full control, the emphasis was on our Dream Drams concept, such as 1964 White Bowmore and 40 Year Old Balvenie. Martine Nouet joined the team to spearhead our food-pairing market, finding wonderful partnerships of whisky and produce from London’s Borough Market. The Mini Masterclass area was introduced, with visitors able to sign up for free demonstrations.